Marketing Law

Business Law at Laidlaw Firm

At Laidlaw Firm, Attorneys at Law, PLLC, our marketing law practice focuses on helping businesses maintain the integrity of their promotional marketing campaigns. Any attorney can say "no" to ad copy, but at Laidlaw Firm, we try to find creative solutions to enable clients to meet their legal responsibilities while still preserving the fun of the underlying idea.

ALERT: The FTC has revised its Guides on the Use of Endorsements and Testimonials. The new guides took effect on December 1, 2009. They significantly change disclosures that need to be made by online bloggers as well as create responsibility for companies that provide products free of charge to online reviewers. Here is a link to the new Guides: http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf. Please contact us with any questions or concerns on the meaning and requirement of the revised Guides on the Use of Endorsements and Testimonials.

We work with companies from the initial concept stage of a marketing campaign through every step of implementing and administering the promotion. Here are just a few things that we help our clients with:

    * Contest Rules and Registration
    * Advertising Clearance
    * Trademark Registration
    * Mobile Marketing/Text Message Campaigns
    * COPPA Compliance
    * CAN-SPAM Act Compliance
    * Co-promotion, Licensing and Non-Disclosure Agreements
    * Privacy Policies and Terms of Use
    * Privacy Audits
    * Regulatory Defense

Contact Laidlaw Firm, Attorneys at Law, PLLC for a free, fifteen minute phone consultation with an experienced marketing lawyer. Our office is located conveniently in Bedford Hills, New York and is easily accessible by car or train. Attorney Moira Laidlaw can represent businesses located in New York, New Jersey and Connecticut.